The 3 Pillars of Great Content Marketing

We’ve hit on content marketing a lot lately, and, well… we’re going to hit on it again today.

 

Why? Because it is incredibly important! While virtually all other marketing and advertising techniques are going down the drain, content marketing continues to be the best way to skyrocket your online business to huge levels of success.

 

The social web has changed the world in a major way. No longer are mainstream media and news publications the leader in information. No, these publications take information already posted on the social web, and regurgitate it. The true power of the press is online, and it’s available to everyone – that means YOU.

 

With content marketing, you can tap into this massive ocean and reach the highest levels of success. It doesn’t matter what your niche is, it doesn’t matter what your product is (provided it’s valuable) – if you do content marketing right, you will gain customers.

 

In today’s article, we’ll be discussing the three pillars of content marketing. It’s my hope that this will help you truly visualize what content marketing IS, and why you should be focusing your marketing efforts towards it.

 

Pillar #1: Valuable Content

 

This is it, folks. If you don’t have valuable content, content marketing is a worthless strategy. Valuable content puts the “content” in “content marketing”. 

 

Why is valuable content so important? Simple. When you read something you like and gain value from, you share it on Facebook. When you read something you don’t like and gain nothing from, you don’t.

 

So the first article (the valuable one) could reach millions of people. The second? Only a handful. Valuable content is literally the difference between 1 visit and 1,000,000, and it will make or break your business.

 

Every article you write, aim for it to be the absolute BEST article on that subject. Think about it… why write something that’s not the best? Why write the 32nd best article on “how to wash the dishes”? If you’re not capable of writing the best article on a subject, change subjects until you are.

 

Put most of your efforts into content creation, as that gets the whole process going to begin with.

 

Pillar #2: Your Presentation

 

Valuable content is important. And, when done correctly, it will get shared across the social web. But not if no one reads it! Presentation is a MAJOR part of content marketing. If you don’t have a good presentation (read, web/graphic design/layout/user experience), no one will read the content you’ve spent so much time creating.

 

And if no one reads your content, no one will share it. Too often, people work hard on creating valuable content, but neglect the presentation aspect. As a result, their content marketing campaign never takes off. 

 

How do you find the right way to present your content? Look at what the leaders are doing. Copy those who are getting huge numbers of social shares. This way, when someone lands on your site, they’ll automatically associate your site as an authority.